B Structural Volumizing + Lengthening Mascara

The Deep Dive

Finally, a clean foundation for makeup lovers. A Best of Beauty Award winner infused with 20+ skincare ingredients, this proprietary formula delivers ultra comfortable, longwear performance without compromising your skin. Its weightless, serum-like texture seamlessly blurs and smooths for a natural, luminous finish that wears all day. No slipping or caking. Foundation never felt (or looked) so good.
Using the science of color theory, we obsessively formulated the perfect spectrum of 51 shades across 6 families based on your skin’s depth and undertones. Our shade numbering system (590-000) is based on the pigment load by shade – the higher the number, the higher the pigment load and deeper the shade.
Shade Families
Deep
Medium Deep
Medium
Light Medium
Light
Fair
Undertones
Rooted in artistry, our undertone system is based on a true color wheel, which may be different from what you are used to. Using this artistry method, our undertones are defined as:
Warm: Pink, rosy or peach tones – When you get warm, your skin gets flushed and red. The veins in your wrist are primarily blue or purple.
Cool: Yellow, golden or olive tones – Your skin tans easily after spending time in the sun. The veins in your wrist are primarily green.
Neutral: Balance of golden + rosy tones – The veins in your wrist are a mix of blue + green.
Fill Weight: 30 ml / 1 fl oz
Awards and Accolades
- "Best Clean Foundation", Allure Best of Beauty Awards September 2023
- “Best Foundations For Dry Skin : Medium Coverage”, VOGUE August 2023
- “Nourishing Foundation”, Oprah Daily Beauty O-Wards 2023
- “Best Foundation Overall”, New York Post August 2023
- “Best Foundation For Calming”, ELLE August 2023
- “Best Clean Foundation For Dry Skin”, Forbes July 2023
- “Best Overall Foundation”, Who What Wear July 2023
- "The 14 Best Clean Celebrity Beauty Brands of 2023", InStyle
May 2023
- "Best Foundation", Women's Health Beauty Awards May 2023
- "Best Second-Skin Foundation", New Beauty Awards March 2023
- "Best in Black Beauty Awards", ESSENCE April 2023
- "Best Medium Coverage Foundation", Today Show Beauty Awards March 2023
- "Best Foundation Of All Time", Oprah Daily Editors' Choice
April 2023
- "Best of Makeup", Hypebae Beauty Awards December 2022
- "Editors' Choice", People En Español March 2022
HausTech Powered™ Innovation
Patent-Pending Fermented Arnica
860% more potent than conventional arnica
- Helps visibly reduce redness and irritation
- Helps even skin tone
- Protects skin from environmental stress
BioFerment 7 Complex
A patent-pending, bio-engineered, antioxidant rich complex that promotes anti-aging and protection from oxidative and environmental stress.
IntelliZen 7 Complex
A proprietary blend of medicinal herbs that work synergistically to promote skin healing and calming.
Formula Features
Infused with 20+ skincare ingredients including our patent-pending Fermented Arnica
Made with proprietary complexes
Medium, buildable coverage
Brightens and evens skin tone
Longwear performance
Dermatologist + clinically tested
Non-toxic
Non-comedogenic
Suitable for all skin types
Made in Korea
Fragrance + Talc-Free
Made without PEGs and 2600+ other questionable ingredients
Created with Kindness: Clean, Cruelty-Free, and Vegan™

Artistry Tips

Shake well. Blend onto clean, moisturized skin using the Haus Labs Foundation Brush, fingertips or a beauty sponge.

How to use as a tint:

Warm up product with clean fingertips. Apply by starting at the center and spread to the outer perimeter of the face (like you’re applying skincare). Press & pat with fingertips in areas you desire more coverage.

How to use as a contour:

Choose a shade 2-3 levels deeper than your foundation. Add a small amount to the edge of the brush, swipe product beneath your cheekbones and buff out.

230 Light Medium Cool

Aqua (Water, Eau), Diphenylsiloxy Phenyl Trimethicone, Phenyl Trimethicone, Polymethylsilsesquioxane, Caprylyl Methicone, Trimethylsiloxysilicate, Propylene Glycol Dibenzoate, Isododecane, Glycerin, Butylene Glycol, Methyl Trimethicone, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, C13-15 Alkane, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Alcohol Denat., Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sorbitan Sesquioleate, Disteardimonium Hectorite, 1,2-Hexanediol, Palmitoyl Tetrapeptide-10, Arnica Montana Flower Extract**, Hydrolyzed Hyaluronic Acid, Squalane, Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate, Pseudozyma Epicola/Apricot Kernel Oil/Olive Fruit Oil/Sweet Almond Oil/Sunflower Seed Oil/Licorice Root Extract Ferment Extract Filtrate, Pseudozyma Epicola/Apricot Kernel Oil/Olive Fruit Oil/Sunflower Seed Oil/Sweet Almond Oil/(Angelica Gigas/Lithospermum Erythrorhizon) Root, Solanum Lycopersicum (Tomato) Fruit Extract, Dunaliella Salina Extract, Hedychium Coronarium Root Extract, Tocopherol, Althaea Rosea Flower Extract, Taraxacum Officinale (Dandelion) Extract, Perilla Ocymoides Leaf Extract, Panax Notoginseng Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Extract, Centella Asiatica Extract, Pseudozyma Epicola/Sunflower Seed Oil Ferment Extract Filtrate, Caprylyl Glycol, Ethylhexylglycerin, Magnesium Sulfate, Polypropylsilsesquioxane, Acrylates/Dimethicone Copolymer, Triethoxycaprylylsilane, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides). **Fermented

HausTech Powered™ Innovation

Patent-Pending Fermented Arnica

- 860% more potent than conventional arnica

- Helps visibly reduce redness and irritation

- Helps even skin tone

- Protects skin from environmental stress

BioFerment 7 Complex

A patent-pending, bio-engineered, antioxidant rich complex that promotes anti-aging and protection from oxidative and environmental stress.

- Fermented Arnica contains soothing and healing properties

- Fermented Shiunko boosts circulation and brightens skin

- Fermented Green Tea supports skin elasticity

- Fermented Licorice Root contains skin healing properties

- Marine Algae helps even skin tone

- Tomato Leaf Extract combats oxidative stress and inflammation

- Squalane soothes and conditions skin

IntelliZen 7 Complex

A proprietary blend of medicinal herbs that work synergistically to promote healing and calming.

- Perilla Leaf calms and soothes sensitive skin

- Chamomile Flower calms inflammation and blemishes

- Licorice Root highly efficient free radical scavenger

- Dandelion protects against UV damage and detoxifies skin

- Panax Ginseng boosts microcirculation and overall skin nutrition

- Tiger Grass promotes collagen synthesis

- Althaea Rosea Flower contains moisturizing and anti-acne properties